Ki Media Blog

Brilliant Tipp-ex Viral

We all enjoy a good viral, but these days it has to be an exceptional piece of work to really make an impact, particularly when aimed at the general public and not a specific audience. Tipp-ex’s latest is one of the best we’ve seen.

So what makes a good viral?

Entertainment
Interactivity
Relevancy to the product
Memorability
Most importantly – I want to share it with people I know

The Tipp-ex viral meets all these and makes use of video. Of course it uses some really clever use of technology, but I don’t want to spoil it for you.

Have a look yourself on the Tipp-ex viral YouTube profile.

Written By Jo York

Jo is Ki Media's Creative Director and Co- founder. She's been designing and developing for the web since 1998 and for mobile since 2002. Jo Specialises in User Experience, for screens of all sizes and is keen to keep us all pushing the boundaries of what our digital devices are capable of in terms of customer engagement.

“I commissioned Ki Media to redesign the Active Sussex email template in April 2012. Jo and the team faithfully adapted our new brand to create a clean, simple design that has had fantastic results. The first issue of the new mailer registered click throughs of nearly 35% – the highest rate we’d recorded since our e-news was introduced in April 2010. Since then, rates have remained high, with the latest issue (December 2012) registering nearly 40% click throughs.”
Andy Duck, Active Sussex