We all enjoy a good viral, but these days it has to be an exceptional piece of work to really make an impact, particularly when aimed at the general public and not a specific audience. Tipp-ex’s latest is one of the best we’ve seen.
So what makes a good viral?
- Relevancy to the product
- Most importantly – I want to share it with people I know
The Tipp-ex viral meets all these and makes use of video. Of course it uses some really clever use of technology, but I don’t want to spoil it for you.
Have a look yourself on the Tipp-ex viral YouTube profile.