I genuinely love what I do and as anyone who knows me can tell you, I can talk about web strategy and design for hours. I love sharing ideas about design, which is why I was so honored when Dr Joyce Yee of Northumbria University asked me to be a visiting lecturer on the first year of Interactive Media Design BA (Hons) this semester. The module I’ll be sharing with Professor Ann Light is Emotional & Immersive Media, which I think is a particularly interesting subject and touches on everything from storytelling to complex interactions, usability to affordance.
I’m sure I’ll learn a lot from the experience and I’m hoping to inspire and be inspired by a new generation of designers with fresh ideas. In order to get them thinking, in my first session we discussed a few examples of clever emotional and immersive campaigns:
Google’s simple and elegant story through search.
When nobody is watching
I’m not even sure if this Amnesty campaign is even real, but I think the concept is really powerful. The camera recognises people’s faces, from within the bus shelter. When people are looking at the poster, the couple look happy. It’s only when they look away that the images changes to something more chilling.
Choose a different ending
A powerful series of Youtube videos that form an interactive journey about knife crime. You choose the path and decide how it ends.
A brilliant hoax for charity Skcin, that spread awareness about skin cancer.
Bing piggybacked JZ’s book launch with a huge integrated campaign, that publicised both the book and Bing’s features.
Take this Lollipop
Nothing highlights facebook privacy issues more than this impressive personalised film.
Please Tweet us any other examples you think the students would find interesting.