What Michael Jackson can teach us about internet marketing

mj_graffiti1Unfortunately there’s still no better way to ensure your immortally than dieing before your time! Suddenly all those things that people disliked about you, don’t seem to matter!

As the News of Micheal Jackson’s death swept the world the internet reacted, twitter crashed (although that’s nothing Stephen fry can’t do on a wim) and the virals began. In case your in any doubt of the impact of Michael’s death check out the google trends data below.

Google trends: the massive increase in traffic after MJ's death

That small bump in March (A) was the announcement of his comeback, whilst the announcement of his death is shown by the massive spike at the end of June (B).

React to market trends and opportunities

This is why reacting to market changes and trends quickly can have a massive impact on your business. The public crave something, live and breathe it, and then move on. By making sure you’re in a position to adapt your online presence like this, you’re bound to reap the benefits.

There’s loads of simple ways to do this, get a blog, use Twitter, build a relationship with your web developer - they’ll be able to come up with some great ideas to make the most of your situation and make sure your site is optimised for Search Engines.

Have a goal

Always link marketing activity with a goal, or link it to a product realese. According to Billboard Micheal’s solo albums increased from 10,000 sales the week before his death to 415,000 the week after.

Start a discussion

Get people involved, it was individual fans that created and passed round the virals, not companys. The more links you get in to your site, the more your google page rank will increase, which will do wonders for your search engine position.

Our favorite MJ Virals

Is Michael Jackson alive?

If you’re in any doubt www.ismichaeljacksonstillalive.com will answer this question for you.

Eternal moon walk

www.eternalmoonwalk.com

Ghost at the Neverland ranch

Michael Jackson Tribute by Scottish Falsetto Sock Puppets

Have we missed your favorite? Let us know in the comments below.

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